Purposes

Digital signage is used for many different purposes:

• Information – examples include flight information in airports and wait-times for the next train
• Advertising Related to the Location to Uplift Sales – examples include in-store promotions in a retail establishment
• Advertising by Third Parties – examples include restaurant-based digital signage networks that sell advertising to local merchants/service providers and national advertisers
• Enhanced Customer Experience – examples include digital signage in restaurant waiting areas to reduce perceived wait-time and recipe demonstrations in food stores
• Influencing Customer Behaviour – examples include post office digital signage that directs patrons waiting in line to automated stamp machines and retail digital signage designed to direct customers to different areas of the store, increasing the time spent on the store premises (dwell time)
• Brand Building –stores where digital signage in video form is used as a part of the store decoration to build a story around the brand