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Benefits
- Develop narrow casting circuits with hundred of points of emission of personalized multimedia advertising contents.
- Segment all of the contents based on time frame, geographical, market and qualitative data; and based on the point of sales objectives.
- Develop, integrate, manage and transmit all multimedia contents through user-friendly content management solution (internal or external).
- Lowers advertising expenditures at the POS (point of sale) and ensures quality of the marketing contents and manage the effectiveness of the publicity at the point of sales.
- Superior advertising impact at POS (brand awareness / purchase ratio).
- Ability to sell time / space to third parties (potential revenue stream).
- Portrays high tech modern image of the brand.
- Potential training tool for POS staff (during downtime).
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