Develop narrow casting circuits with hundred of points of emission of personalized multimedia advertising contents.
Segment all of the contents based on time frame, geographical, market and qualitative data; and based on the point of sales objectives.
Develop, integrate, manage and transmit all multimedia contents through user-friendly content management solution (internal or external).
Lowers advertising expenditures at the POS (point of sale) and ensures quality of the marketing contents and manage the effectiveness of the publicity at the point of sales.
Superior advertising impact at POS (brand awareness / purchase ratio).
Ability to sell time / space to third parties (potential revenue stream).
Portrays high tech modern image of the brand.
Potential training tool for POS staff (during downtime).
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