New DDS articles

New Technologies Drive Market Growth
by Sanju Khatri

Digital Signage Market Expected to Reach $2.4 billion in 2009

The digital signage market is gaining more credibility and visibility as an increasing number of commercial establishments are implementing digital signage for information, advertisements and entertainment. In 2004, the total value of displays in the worldwide retail signage market amounted to $664 million, iSuppli estimates. The market will grow to $2.35 billion in 2009, rising at a Compound Annual Growth Rate (CAGR) of 20 percent from 2004.

DISPLAYS FOR RETAIL SIGNAGE

Plasma displays will occupy the majority of the retail signage market in 2004 with $425 million in revenue, followed by LED video displays at $167 million, LCD at $50 million and rear projection at $22 million.

In 2004, the 42-inch WVGA plasma screen will still be the most popular digital sign used in retail outlets. Next year iSuppli expects 50-inch WXGA plasma screens to be the biggest selling displays for signage. The dominant size for LCD will remain at 40-inch. During the next few years, plasma will remain the dominant technology, but will lose a significant share of the retail market to large-sized TFT-LCDs.

iSuppli predicts the indoor retail signage market for displays will be divided into three segments:

  • Displays smaller than 42 inches will be predominantly LCDs.
  • Displays larger than 50 inches will be the domain of plasma and some rear-projection technology.
  • Displays with screen sizes between 42 and 50 inches are expected to use mainly plasma technology for the next two to three years. However, as the price of LCD panels falls over the next three or four years, they will claim an increasing share of this segment.

By 2009, plasma displays are expected to generate $1.14 billion in revenue, followed closely by LCDs at $966 million. LED video displays and rear-projection displays are expected to garner $220 million and $30 million in revenue respectively.

For more information - www.digitalsignagedirectory.com